NUI cosmetics is a new brand based in Berlin. The name NUI means “great” in Maori. So I guess all those cute names of the lipsticks perhaps also mean something in Maori? They strive to provide natural and organic, 100% vegan, and of course cruelty-free make up products at affordable price. When I first saw it I instantly listed them among my to-try list. Now I can share you some results on the lipsticks.
Now there are 10 shades available. I would say they’re quite trendy, up-to-date, expressive. No matter what your skin colors are, you might as well find something you like. Although I particularly love deeper neutral brown or red shades, which unfortunately aren’t widely present here.
PANIA – very pale, muted pinkish peach
TAHNEE – very pale, muted orange
NYREE – muted orange with a hint of coral
MOANA – warm pink with slight shimmer
RUIHA – muted mauve with purple tone
AKONA – deep mauve rose
AMIRIA – bright pink coral with neon effect
EMERE – bright orange red with neon effect
AROHA – classic bright cool red
TIARE – dark wine red, very gothic and vamp
Ricinus Communis (Castor) Seed Oil*, Cocos Nucifera (Coconut)Oil*, Copernicia Cerifera (Carnauba) Wax*, Glycerin*°, Euphorbia Cerifera (Candelilla) Wax*, Theobroma Cacao (Cocoa) Seed Butter*, CI 77491 (Iron Oxide), Simmondsia Chinensis (Jojoba) Seed Oil*, CI 77492 (Iron Oxide), Mangifera Indica (Mango) Seed Butter*, Persea Gratissima (Avocado) Oil*, Mica, Theobroma Grandiflorum (Cupuacu) Seed Butter*, Tocopherol (Vitamin E), Vitis Vinifera (Grape) Seed Oil*, Origanum Vulgare (Oregano) Leaf Extract*, Hydrastis Canadensis (Goldenseal) Root Extract*, Thymus Vulgaris (Thyme) Extract, Lavandula Angustifolia (Lavender) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract*, Cinnamomum Zeylancum (Cinnamon) Bark*, Vanilla Planifolia Fruit Extract*, Cinnamal**, Linalool,** Vanillin**, Limonene**, Geraniol**.
* Certified Organic
** naturally occurring in essential oils
° derived from plants
Made with 86% Certified Organic Ingredients.
VEGAN. NOT TESTED ON ANIMALS. NATURAL. ORGANIC.
The texture is super creamy, and easy to brush on lips. I don’t need lip balm before that. Most vegan and organic lipsticks are good enough to use as lip balm and lip color all in one. Some nude ones might need some extra layers for colors to show up.
The smell is almost too light to detect, so I would say it’s not perfumed.
I don’t think the nude ones generally look good on me. Usually they make me pale and sick, nor the light pink or ones with more purple tone. For everyday wear, I would pick NYREE and AKONA. For red, I pick AROHA, it’s very classic, beautiful, timeless and bold.
The package is minimal, light-weight, easy to travel with. I found the transparent section in the middle is very useful as it allows the color of the lipstick to show up . Supposing if you have several colors this makes it easier and faster to pick the one you want to use for the day.
Use within 12 months after opening.
According to their official website:
Price per item ( 4.5 g): 34.53 USD | 24.72 GBP | 28.00 EUR | 43.99 AUD | 280.19 SEK | 219.26 RMB
Price per gram : 7.67 USD | 5.49 GBP | 6.22 EUR | 9.76 AUD | 62.26 SEK | 48.72 RMB
Post done in collaboration with NUI Berlin Samples were provided by the brand but opinions are my own.