Mathilda is one designer that advocates the “cradle to cradle” concept. She likes to use natural eco-friendly and skin-friendly fabrics such as organic cotton, linen, hemp and wool for her clothes, and most clothes follow the concept of minimal and functional design. One piece can usually be worn in multiple style, which explores the clothes to its maximum on style variation. All clothes are produced in small quantity in Sweden.
Currently clothes are sold online or a few pop-up stores in Sweden.
Although I’m not a huge fan of jeans, the majority of jeans I own lately is Nudie jeans. They not only produce all their jeans with 100% fair trade certified organic cotton, but also have transparent production policy and made the items with social responsibility.
You can easily have your jeans shortened or repaired at their store. I’ve done it several times, as you know we petite girls can’t easily find something that suits straightly from the rack, and hemming pants is a must-have process. I love the fact I can have it done at Nudie Jeans because they use their original threads and professional sewing machine. If you’re tired of wearing your jeans you can also have it sold as second-hand item at Nudie Jeans shop, or give it back to them for recycling. Sounds wonderful isn’t it?
Currently you can buy them online or search for a local store where you are. You might be surprised they also open a store in your country.
Colorful, hippie and bohemian, you might not think of Gudrun Sjödén as the typical Swedish or Scandinavian minimal look, but they do have an eco-friendly soul in their culture. Clothes are produced with organic cotton and eco-friendly fabric such as lyocell (one of my favorite man-made fabric) in lively floral print design or bright colors. Besides clothes, you can also find homewares here. If color is your thing, you might be happy to find something here.
They have an online shop that ships to many countries. You can also search if any of your local store is their stockist.
Dedicated features fun prints using fair-trade organic cotton as main material, caters the conscious street wear lovers. They aim to be the “positive alternative” to today’s fast fashion by providing a good examples enabling you to be trendy and fashionable as well as being eco-friendly and sustainable. They also want to advocate the fair treatment of cotton growers and factory workers, after all, people who produce what we wear are worthy a fair and decent life.
Currently they have 2 stores in Stockholm, one in Göteborg, one in Uppsala and one in Copenhagen. Online store can ship to many countries as well.
All the pictures come from the brand’s official site.