ELF Mad for Matte Eyeshadow and Mineral Eyeshadow Primer Review

When it comes to inexpensive makeup brand, ELF is definitely one of my favorite choices. They offer a lot of vegan and cruelty free products at affordable prices. The formula is mild and often fragrance-free too. Some of their studio line (black package) can be said as “dupe” for the much more expensive brands, and performed well for its price.

ELF Mad for Matte Eyeshadow Palette and Mineral Eyeshadow Primer

ELF mineral eyeshadow primer.
Ingredients:
Isododecane, Cylopentasiloxane, Octyl Palmitate, Disteardimonium Hectorite, Dimethicone, Polyglyceryl-4 Isostearate, Triacontanyl PVP, Propylene Carbonate, Titanium Dioxide, Tocopherol, Ascorbyl Palmitate, Iron Oxides (CI 77491, CI 77492, CI 77499), Mica (CI 77019), Bismuth Oxychloride (CI 77163)
VEGAN. NOT TESTED ON ANIMALS.

If you have oily/greasy eyelids, this primer works like a charm. It helps keep the eyeshadow color in place longer. I didn't get to use it so often before it expires (three months after opening), so I honestly can't tell much difference, but I did hear a lot of good things from friends who do use it, so I would definitely recommend that.
UPDATE: when I checked again in Oct 2016 this seems to be discontinued.

E.L.F. Mad for Matte, Eyeshadow Palette
Ingredients: Talc, mica, silica, magnesium stearate, nylon-12, ethylhexyl palmitate, dimethicone, phenoxyethanol, caprylyl glycol
May contain: titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), manganese violet (CI 77742), red 40 lake (CI 16035), ultramarines (CI 77007).
VEGAN. NOT TESTED ON ANIMALS.
Price according to the official site
Price per item ( 14 g): 10.00 USD | 7.49 GBP | 12.54 AUD | 80.00 SEK | 65.55 RMB
Price per gram: 0.71 USD | 0.54 GBP | 0.90 AUD | 5.71 SEK | 4.68 RMB
Use within 12 months after opening

For instance, ELF Mad for Matte eyeshadow is a nice palette for everyday use. Good quality matte eyeshadow is a rare find in inexpensive brand, but this one didn't disappoint me. I also use the lighter color as highlighter sometimes. Not to mention the darker colors are totally OK for eyebrows as well, so I don't need to buy extra eyebrow kit. It's compact with a mirror so it's easy to bring when you're traveling.

ELF eyeshadow Mad for Matte swatch

Happy to hear from you, any thoughts?